i’m sharjeel:
director + editor + creator
I make internet-native, cinematic films, ads and videos for brands, startups, founders and my own channels.
past projects
client work
A creator-led ad showing how Claude fits into my workflow, from decisions and planning to everyday problem-solving.
Edit-driven creative built from existing footage, archive, and stock to turn raw material into sharper brand pieces for organic channels.
Brick: Performance Creative for Meta
An organic content series shaped through creative direction, content strategy, and end-to-end post production.
A personal piece about creativity, growing up, and staying connected to the part of yourself that made things out of pure joy.
Alliance: Editing Content
A personal piece about identity and time, told through revisiting my childhood home in Kathmandu, Nepal after 13 years."
A story-led piece built to raise awareness around Alliance and the kind of companies and people it backs.
personal work
Paid social ads built around strong hooks, sharp writing, and social-native editing.
A short piece about ideas that once sounded absurd, and the people willing to believe in them before anyone else did.
A short ad that cuts through wellness overwhelm by presenting AURI’s natural supplement line as a simpler, more grounded solution.
A reflection on taste, discernment, and staying intentional in an age flooded with endless tools, content, and noise.
Partnered with Calmer’s founders to tell the story behind their anxiety-relief app by producing a brand film.
A paid collab post introducing Brick through a story-led format, with my likeness and endorsement central to the piece.
services for brands + startups
Brand Film
A social-first film built around your brand's story, a product launch, or a defining moment. The goal is to build a world around your brand, not just sell something. You get the asset plus usage rights: organic post, paid ad, or bot.
Paid Ads/Performance Creative
Short-form ads built to convert. I handle everything from ideation to final asset: concept, hooks, direction, and editing. Each project includes multiple creative directions tested against different angles and audiences, built for Meta and social-first placements. You bring the product. I bring the strategy and execution.
Retainer Partnerships
An ongoing working partnership. Paid ads, organic content, or a deeper creative collaboration where we're also talking strategy. Flexibly scoped around specifically what you or your brand need.
Ad Hoc Creative Consulting
For brands and startups who have the execution covered but want a sharper eye on the work. One-time strategy calls, content audits, or ongoing creative direction without the production.
The creator economy has a taste problem.
Engagement rates are declining across major platforms despite rising content supply. The average user is exposed to thousands of pieces of content per day, and most of it gets filtered out subconsciously in milliseconds.
Taste, intentionality and a clear perspective have become the bottleneck. Not tools, not budget, not access. A consistent voice, a recognizable aesthetic, a way of seeing the world that can’t be easily replicated.
That’s what people remember.
And historically, this pattern repeats. Every time production becomes cheaper and more abundant, taste and perspective become the differentiator. The printing press, photography, the internet, social media, and now artificial intelligence. The tools democratize. The advantage shifts to those who know what to say and how to say it.
We’re at that point again.